ICPAS Inaugural 2010 Pre-Budget Roundtable  

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Mr Low Cheong Kee
Managing Director
Home-Fix DIY Pte Ltd


Home-Fix was founded in 1993, by Low Cheong Kee and his brother, Low Cheong Yew. It is today Singapore’s largest DIY home improvement chain store with a retail network of 21 stores in Singapore, 6 in Malaysia and a flagship store in Jakarta, Indonesia.

Low Cheong Kee nurtured his entrepreneur spirit in his early years while tending the family-run hardware store since young. He was one of the first market movers in the industry and had a great influence in developing the local model for DIY stores as we know it today.

An advocate of lifelong learning, Cheong Kee places great emphasis in up skilling, upgrading and professional development. He believes that people are the essence of Home-Fix’s success and invests in developing people so that as the company grows the people who are a part of that growth are not left behind.

Mr Low’s past national & community awards:

  • Spirit of Enterprise Award – Voted and Awarded for Inspiring Local Singaporeans - 2003
  • Singapore Chamber of Commerce and Industry – Chosen Speaker for Entrepreneurship and Strategic Alliance - 2006
  • National Day Parade Award – Appreciation of Significant Contribution – 2001 & 2007
  • National Environment Agency – Recognition & Contribution for Clean and Green Week - 2002
  • Singapore Promising Brand Award – Two Time Winner of SPBA - 2005 &2006
  • Habitat for Humanity Singapore – Appreciation for supporting Building4Hope and Appreciation for supporting Operation Homeworks - 2006 & 2007
  • EYA winner and sub category winner of Social Contribution Award – 2009
  • VP ASME Development and Strategy -2009