Mr Michael Tien
Chief Executive Officer
Atlas Sound & Vision Pte Ltd


Michael restarted the family business in 1986 after the former company, Atlas Sound Pte Ltd fell victim to the 1985 recession. As the company grew progressively, he invited his parents to rejoin the business to help him cope with the growth and expansion of the company.

He was actively involved in its post recession reorganization and reestablishment. He was instrumental in co-developing the framework for the company’s structured product demonstrations and customer engagements that are the hallmark of the Atlas experience. For this, Atlas has the honour of being presented with the only ‘Best Retailer in the World Award’ by the Bose Corporation in 1996.

Michael is also one of 40 original Bose trained and certified Auditioners. Skilled in designing and installation of professional sound systems using the patented Bose. Modeler® and Auditioner® software, he has worked extensively on significant projects at the National University of Singapore, Jurong Bird Park, Singapore Zoological Gardens, Sunway Lagoon Resort and St Regis Hotel to name a few.

In 1993, he took on the role of Director of Technical Sales, a position he held till August 2003. With the passing of the founding and Managing Director, the late Mr. A. B. Tien, he assumed the position of Chief Executive Officer and Managing Director of Atlas Sound & Vision.

Under Michael’s stewardship, Atlas Sound & Vision expanded into the heartlands, opening three suburban stores in Bishan, Choa Chu Kang, and Jurong. He was also responsible for the successful development of Atlas Professional which provided business and hospitality solutions and the setting up of a channels distribution strategy for the company.

His vision to transform the family business into an enterprise was reflected in the implementation of an ERP system and documented work flows and processes, which led to Atlas Sound & Vision being ISO9001 certified in 2005. Atlas was involved with SPRING Singapore, the Singapore Workforce Development Agency and other SMEs in the HR Capability Package pilot project which was launched on October 7th, 2008.

Later in the year 2005, Michael oversaw the rebranding of Atlas Hi-Fi Pte Ltd to Atlas Sound & Vision Pte Ltd. In its first year of rebranding, Atlas Sound & Vision was awarded the Singapore Promising Brand Award in 2006 and subsequently the Singapore Prestige Brand Award – Established Brand in 2007, 2008 and 2009. Atlas Sound & Vision was recognized as a Singapore SME 500 company in 2008 and 2009. In 2009, Atlas was ranked 20th in the 2009 Enterprise 50 awards.

He instituted "In Harmony with Education" in 2005 -- an interdisciplinary children's music program developed by jointly developed by Bose and The National Association for Music Education in America. Convinced that it is an excellent tool to motivate students in their studies and contribute to their holistic development, he pledged to give 10% of Atlas' annual profits to bring it to Singapore schools for free, and even engaged a full-time staff to run the program.

Michael is married with three children and has recently completed his Advanced Diploma in Pastoral Care with the Asian Pastoral Institute. On May 20th 2007, in recognition of his entrepreneurial achievements, he was conferred an honorary doctorate (PhD) in Entrepreneurship. In October 2008, Michael was recognized as one of Singapore’s Top Entrepreneur in The Entrepreneur of Year Award 08 – A Rotary-ASME AWARD. He is currently pursuing a Masters in Business Administration with Manchester Business School.

He is currently a member of the Pro Enterprise Panel (PEP) and is also a member of the MCYS 2nd Youth Expedition Project (YEP) Advisory Panel (2008 to 2010) since November 2008.